Charitable work makes companies better employers, says new research

The Charities Aid Foundation (CAF) found that one in four people said they would be more inclined to work for an employer with a good track record supporting charities and good causes.

Companies which support good causes are at an advantage in ‘Massive Monday’ recruitment race

Firms that have a strong track record of supporting charities mean more people want to work for them, new research shows.

The study, commissioned by the Charities Aid Foundation (CAF) found that one in four people said they would be more inclined to work for an employer with a good track record supporting charities and good causes.

According to recruitment firms, today (9 January) is ‘Massive Monday’ and will see the number of new job applications peak as people begin the hunt for a new career in 2017.

The research found that two in five people believe that charitable companies make better employers, and almost half agree that supporting good causes helps to boost morale among existing staff.

It found that nearly a third of women and almost half of people at the start of their career, aged 16–24, were most likely to be influenced by a potential employers’ charitable activity.

Giving staff time off to volunteer proved a popular way for firms to help support good causes, with almost half of people surveyed agreeing that it was something employers should offer.

“We know that there is huge appetite among businesses to work with charities. But the public often significantly underestimates the commitment of companies to charitable giving and good causes,” says Susan Pinkney, head of research at CAF, one of the largest charitable foundations in Europe: “It is in companies’ interests to regularly report on how they are going about fulfilling their charitable commitments.”

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